Digital Marketing for Jewellery: Everything You Need to Know

Nowadays, the jewellery industry is experiencing a transformative shift in how it reaches and engages with its audience. With the advent of online platforms and social media, traditional marketing strategies are evolving to meet the demands of a tech-savvy consumer base. Digital marketing has emerged as a powerful tool for jewellery brands to showcase their exquisite designs, connect with potential customers, and drive sales in an increasingly competitive market.

In this Pammsoft’s comprehensive guide, we will delve into the intricate world of digital marketing for jewellery, exploring the latest trends, strategies, and best practices to help jewellery businesses thrive in the digital realm. From leveraging social media platforms like Instagram, Facebook, Pinterest, etc. to mastering search engine optimization (SEO) techniques, we’ll unravel the secrets to building a strong online presence and maximising your jewellery brand’s visibility and profitability.

Understating a Jewellery Business and its Types

A jewellery business encompasses a wide range of activities related to the creation, sale, and trading of jewellery. This includes everything from designing and crafting bespoke pieces to operating retail stores or online platforms where jewellery is sold to customers. Jewellers may specialise in various types of jewellery, such as fine jewellery made from precious metals and gemstones, fashion jewellery crafted from alternative materials, or custom-made pieces tailored to individual preferences.

Here are some of the important types of jewellery businesses:

1. Brick-and-Mortar Jewellery Business

Brick-and-mortar jewellery businesses commonly known as traditional retail stores where customers can visit to see, touch, and try on jewellery before making a purchase. This approach is usually favoured by many for the personalised shopping experience it offers.

Profit Potential: While the initial setup costs for brick-and-mortar stores can be higher due to overhead expenses such as rent and staffing, they provide the advantage of in-person interaction and personalised service. It can lead to higher customer satisfaction and loyalty.

Entrepreneurs looking to establish physical jewellery stores may require financial assistance. Companies like Tata Capital offer accessible business loans to support funding needs.

2. Online Jewellery Business

Online jewellery businesses operate through e-commerce platforms, selling jewellery to a broader audience without the need for physical storefronts. This model is characterised by lower overhead costs since there’s no requirement for rent, sales staff, or physical space management.

Profit Potential: Starting an online jewellery business typically requires less capital investment compared to brick-and-mortar stores. However, success in this competitive space hinges on both product quality and effective marketing strategies.

Adequate allocation of marketing budget during the initial stages is crucial for online jewellery businesses. Prioritising both product quality and strategic marketing efforts is essential to establish brand identity and attract customers.

3. Gold Import and Trading

Businesses engaged in gold import and trading deal with wholesale gold trading or trading gold bullion. Profits in this sector can fluctuate based on market conditions and trading volumes, necessitating knowledge of gold prices and international trade regulations.

Profit Potential: Profit margins in gold import and trading vary depending on market dynamics. Success in this field requires staying informed about gold prices and understanding international trade regulations.

4. Jewellery Making Business

Jewellery-making businesses involve designing, crafting, and assembling pieces from scratch using various materials. Entrepreneurs in this sector have the opportunity to create unique, custom-made jewellery that appeals to niche markets.

Profit Potential: The profitability of jewellery-making businesses depends on factors such as craftsmanship, material quality, and the uniqueness of designs. Creating bespoke pieces can attract discerning customers and contribute to profitability.

Key Market Takeaways of an Indian Jewellery Business

Notably, India stands out globally as the top revenue generator in the jewellery market, underscoring its significance on the global stage.

Source: Statista

Per capita revenues in India are estimated to be US$56.36 in 2024, reflecting the substantial market potential fueled by a large and diverse population. Despite the massive scale, the demand for traditional gold and gemstone designs remains strong, showcasing India’s deep-rooted cultural heritage and preferences.

Moreover, the dominance of non-luxury jewellery is evident, with an anticipated 98% share of total sales in the market by 2024. This trend underscores the importance of catering to a broad consumer base and offering accessible yet high-quality jewellery options.

Key players such as Tiffany & Co, Pandora, Chow Tai Fook, and others play a pivotal role in shaping industry trends and collectively hold the largest market share. Their financials, strategies, and product offerings are closely scrutinised to gain insights into the dynamics of the supply network and anticipate market shifts. As the jewellery market continues to evolve, understanding these key market takeaways is essential for businesses to thrive and adapt to changing consumer preferences and market dynamics.

Top Strategies of Digital Marketing For Jewellery Business

Let’s get into the essential strategies for digital marketing in your jewellery business:

1. Build an Engaging Website

Website Design: Ensure your website reflects your brand’s aesthetics with professional design. It should be user-friendly, responsive across all devices, and load quickly.

Product Categories: Organise jewellery by occasion, collection, events, and lightweight pieces for easy navigation.

Enquiry Forms: Include inquiry forms on product pages to collect user information for follow-ups and inquiries.

2. Search Engine Optimization (SEO)

Keyword Research: Identify relevant keywords related to jewellery and optimise your content for better search engine rankings.

Local SEO: Optimise for local searches if you have a physical store by including location-specific keywords.

Backlinks: Build quality backlinks from reputable websites to improve your site’s authority.

3. Content Marketing

Blogging: Maintain a blog with informative articles on jewellery care, styling tips, and industry trends to engage your audience.

Video Content: Create videos showcasing jewellery pieces and behind-the-scenes glimpses to captivate your audience.

4. Social Media Marketing

Instagram: Utilise high-quality images, stories, and reels with relevant hashtags to reach a broader audience.

Pinterest: Showcase jewellery collections and styling inspiration through visually appealing boards.

Facebook: Engage with your audience through posts, live sessions, and customer testimonials.

5. Email Marketing

Build an Email List: Encourage visitors to subscribe to your newsletter by offering incentives like discounts or free guides.

Segmentation: Send personalised emails based on user preferences, purchase history, or browsing behaviour.

Promotions and New Arrivals: Keep subscribers informed about special offers and new collections with compelling subject lines.

6. Online Gold Schemes

Enquiry Forms: Create dedicated forms for users interested in gold investment schemes and explain the benefits.

Educate Users: Provide information about the safety, returns, and flexibility of your gold investment plans.

7. Customer Reviews and Testimonials

Trust Building: Display genuine customer reviews and testimonials to build trust with potential buyers.

User-Generated Content: Encourage customers to share photos wearing your jewellery for authenticity.

Influencer Marketing: Partner with influencers to showcase your jewellery and increase your brand’s reach.

How to Reach a Target Audience for Your Jewellery Business?

Here are some strategies to reach your target audience for your jewellery business,

1. Connect with an SEO Specialist

In case you’re just starting out with SEO, we suggest that you connect with an experienced SEO specialist.

They can optimise your website’s on-page elements by incorporating these keywords strategically into meta titles, descriptions, and product descriptions. Additionally, ensure your site structure is user-friendly, facilitating easy navigation for visitors.

2. Quality Content

Regularly publishing informative and engaging content on your website, such as blog posts about jewellery care, styling tips, and industry trends, is essential for attracting organic traffic and improving your site’s authority.

Content that showcases your jewellery:

Product spotlights: Highlight individual pieces or collections, showcasing their design, materials, and craftsmanship.
Styling tips: Demonstrate how to wear your jewellery with different outfits and for various occasions.
Behind-the-scenes look: Offer glimpses into your design process, sourcing materials, or the stories behind your pieces.
Jewellery care tips: Educate your audience on how to properly care for and clean their jewellery to ensure its longevity.
Trend reports: Discuss upcoming jewellery trends and how your pieces fit into them.

Content that builds trust and brand identity:

About us: Share your story, values, and what makes your brand unique.
Meet the maker: Introduce your team, highlighting their skills and passion for jewellery design.
Customer testimonials: Showcase positive reviews and stories from satisfied customers.
Collaborations: Feature partnerships with other creatives, influencers, or organisations.
Ethical sourcing and sustainability: Discuss your commitment to ethical practices and using sustainable materials.

Content that educates and entertains:

Gift guides: Offer advice on choosing the perfect jewellery gift for different occasions and recipients.
Symbolism and meaning: Explore the historical and cultural significance of different gemstones, metals, and jewellery styles.
Jewellery care FAQs: Answer common questions your customers might have about jewellery care.
Competitions and giveaways: Create excitement and engagement with opportunities to win your jewellery.
Interviews with industry experts: Share insights from designers, gemologists, or other jewellery professionals.

3. Social Media

Here are some types of content you can post on social media,

Visually captivating content:

High-quality product photos and videos: Showcase your jewellery in different settings, worn by models or influencers, and with close-up details highlighting craftsmanship.
Lifestyle images: Create aspirational or relatable images featuring your jewellery in everyday situations or styled outfits.
Behind-the-scenes glimpses: Offer sneak peeks into your design process, production, or team working on new pieces.
User-generated content: Share photos and videos featuring your jewellery worn by satisfied customers.
Short, engaging videos: Utilise platforms like Instagram Reels and TikTok to showcase product details, styling tips, or behind-the-scenes clips.

Engaging and informative content:

Storytelling posts: Share the inspiration behind your designs, the ethical sourcing of your materials, or the story of your brand.
“Ask me anything” sessions: Encourage interaction by answering questions about your jewellery, industry trends, or your business journey.
Styling tips and tutorials: Teach your audience how to style your jewellery for different occasions or create unique looks.
Jewellery care tips: Share valuable information on caring for and cleaning different types of jewellery.
Contests and giveaways: Generate excitement and engagement by offering opportunities to win your jewellery.
Collaborations with influencers or stylists: Partner with relevant individuals to promote your products and reach a wider audience.

Interactive content:

Polls and quizzes: Encourage audience participation by asking questions about their preferences or style choices.
Live videos: Host events featuring product demonstrations, design discussions, or Q&A sessions.
Interactive stories: Utilise features like polls, questions, and sliders to encourage engagement within your stories.
Shoppable posts: Tag your products directly in photos and videos to make purchasing easier.

4. Email Marketing

Segmenting your audience based on their behaviour, like first-time visitors or cart abandoners, is important for successful email marketing in your jewellery business. By customising your messages for each group, you can boost engagement and sales.

Funnel Strategies:

First-time visitors:

Welcome email: Introduce your brand, values, and popular collections. Offer a discount or incentive.

Browsing behaviour emails: Triggered emails based on viewed categories/products. Offer recommendations, styling tips, and educational content.

Subscribe form pop-up: Capture emails with a valuable offer (e.g., exclusive content, early access to sales).

Cart abandoners:

Abandoned cart email sequence: Remind them about their cart, highlight key features of the abandoned items, and offer a discount or limited-time offer.

Personalise based on cart content: Tailor messaging to specific items left behind.

Address common abandonment reasons: Offer solutions (e.g., guest checkout, return policy clarification).

In-cart:

Live chat pop-up: Offer real-time assistance to answer questions and address concerns.

Exit-intent pop-up: Offer a discount or incentive to complete the purchase before leaving.

Limited-time offer email: Create urgency with expiring deals on items in their cart.

Most email marketing platforms (e.g., Mailchimp, Klaviyo) offer segmentation features. Integrate your website analytics (e.g., Google Analytics) to trigger specific email sends based on user behaviour.

5. Influencer Marketing

Choose influencers whose content and personality resonate with your brand. You can focus on micro-influencers (10k-50k followers) with high engagement rates.

Analyse their past content to ensure it aligns with your brand messaging. Verify their audience demographics align with your target customer.

Explore Different Collaboration Options:

Product gifting: Send free products for reviews, styling inspiration, or giveaways.
Affiliate links: Offer influencers a commission on sales generated through their unique link.
Sponsored posts: Pay influencers to create specific content featuring your products.
Co-created collections: Partner with influencers to design or curate a limited-edition collection.

Collaboration Contracts:

Deliverables: Clearly outline the expected content, number of posts, platform usage, and timeframe.
Compensation: Specify payment amount, method, and payment schedule.
Exclusivity: Define any exclusivity terms for products, promotions, or timeframes.
Content Approval: Define your right to review and approve content before publication.
Intellectual Property: Clarify ownership rights for any co-created content or marketing materials.
Disclaimers and FTC Compliance: Ensure the influencer adheres to relevant advertising regulations.
Termination Clause: Include provisions for ending the collaboration under certain circumstances.

6. Mobile App & QR Code

Develop a user-friendly mobile app for your jewellery brand, incorporating features like easy navigation, wishlist creation, and push notifications to enhance the user experience. Offer app-exclusive discounts to incentivize downloads and encourage customer loyalty. Utilise QR codes on packaging or marketing materials to direct customers to your app, website, or specific product pages, enhancing engagement and driving conversions.

6. Paid Ads

Invest in targeted search ads through platforms like Google Ads, bidding on relevant keywords to appear prominently in search results. Utilise social media platforms like Facebook and Instagram to run paid campaigns targeting specific demographics and interests. Implement retargeting ads to remind users who visited your site but didn’t convert, showing them relevant jewellery products to encourage purchase.

7. Google My Business (GMB)

Utilise Google My Business to elevate your jewellery business on Google Search and Maps. This free tool enables you to share crucial details like your address, contact information, and operating hours. Showcase new offerings through updates, build loyalty by responding to reviews, and highlight your unique features with captivating photos. Maximise your online presence and attract potential customers with an optimised Google My Business listing.

SEO Checklist For Your Jewellery Business

Here’s an important SEO checklist you should know about while doing SEO for your jewellery business

1. Enhance Organic Traffic

Drive unpaid search results by consistently creating and publishing relevant, high-quality content. This could include informative blog posts covering various aspects of jewellery, such as different types, care tips, latest trends, and styling guides. By providing valuable information that resonates with your target audience, you can attract organic traffic to your website. Additionally, optimise this content with pertinent keywords related to jewellery to improve its visibility in search engine results pages (SERPs).

2. Boost Inorganic Traffic

Increase website traffic through paid advertising channels, known as inorganic traffic. This involves leveraging methods such as Pay-Per-Click (PPC) advertising, social media advertising, and display ads. For a jewellery business, running targeted ad campaigns on platforms like Google Ads or social media sites can effectively reach potential customers based on their interests, demographics, and browsing behaviour. By investing in paid advertising, you can expand your reach and attract visitors to your website who may not have discovered it through organic search.

3. Leverage Content Marketing

Utilise content marketing strategies to attract and engage prospects, ultimately converting them into customers and fostering repeat purchases. In the context of a jewellery business, content marketing efforts could encompass creating diverse content formats such as blog posts, videos, and infographics.

Blog posts can delve into topics like jewellery craftsmanship, gemstone education, and industry trends, while videos can showcase your jewellery collections, customer testimonials, and behind-the-scenes footage. By consistently delivering valuable and engaging content, you can build trust with your audience and establish your brand as a credible authority in the jewellery industry.

4. Optimise UI/UX

Prioritise user interface (UI) and user experience (UX) design to create a seamless and enjoyable browsing experience for your website visitors. This involves designing an aesthetically pleasing and easy-to-navigate website layout that showcases your jewellery products effectively. High-quality product images with zoom functionality, clear product descriptions, and intuitive navigation menus can enhance user engagement and encourage exploration.

Additionally, ensure that your website is mobile-friendly, as an increasing number of users access the internet via mobile devices. Offering multiple payment options and implementing secure checkout processes further contribute to a positive UX, ultimately increasing the likelihood of conversion.

5. Create SEO-Friendly Pages

Optimise your website pages to improve their visibility and ranking in search engine results. This entails incorporating relevant keywords naturally throughout your website content, including meta titles, descriptions, headings, and image alt texts. Conduct thorough keyword research to identify high-traffic keywords relevant to your jewellery business, and strategically integrate them into your website copy.

Additionally, ensure that your website is mobile-responsive and loads quickly, as these factors are important considerations for search engine algorithms. By optimising your website for SEO, you can increase its chances of being discovered by potential customers searching for jewellery-related queries online.

6. Manage Online PR

Proactively manage your online reputation and promote your jewellery business through digital platforms. This involves various strategies, such as collaborating with jewellery influencers or bloggers for sponsored content or product reviews. Issuing press releases about new product launches, events, or company milestones can also generate publicity and media coverage.

Additionally, actively engage with your audience on social media platforms by responding to customer inquiries, addressing feedback, and sharing user-generated content. By maintaining a positive online presence and fostering meaningful interactions with your audience, you can strengthen brand credibility and loyalty.

Social Media in Digital Marketing for Jewellery

Elevate your jewellery business through strategic social media marketing, engaging audiences and boosting brand visibility effectively.

Brand Promotion on Social Media: Establish a robust online presence for your brand across diverse social media platforms including Facebook, Instagram, Pinterest, and LinkedIn. Consistently share compelling content relevant to your brand and products to engage your audience.

Regular Informative & Promotional Posts: Frequently share informative content about your products, highlighting their unique features and the stories behind their creation. Educate your audience while generating interest in your offerings.

Pre-Launch Campaign (for New Collections): Generate excitement and anticipation for upcoming collections through teaser posts, countdowns, and sneak peeks. Build anticipation to drive interest and anticipation.

Post-Launch Campaign (Storytelling, Testimonials): After the launch, share stories about the inspiration behind the collection, the craftsmanship involved, and customer testimonials to sustain interest and engagement.

Event Promotion (for Brand Recall): Promote special events, sales, or holiday specials to ensure your brand remains top-of-mind for your audience.

Group Promotion (for Awareness, Branding): Collaborate with other brands for joint promotions, engage in online communities, or create your own community centred around your brand to increase awareness and reach.

Selfie and Tagging Contest (for Engagement & Brand Recall): Encourage customers to share selfies wearing your jewellery and tagging your brand to boost engagement and enhance brand visibility.

Bridal Jewellery / Special Moments / Puja Stories and Short Videos Share (for Engagement & Branding): Share content related to bridal jewellery, special moments like anniversaries or festivals, and short videos to forge an emotional connection with your audience.

Maintain Proactive Response (for Lead Generation): Respond promptly and helpfully to comments, messages, and queries on social media to cultivate leads and foster positive customer relationships.

Maintain Freshness & Regularity of Posts on Social Pages (for Increasing Genuine Followers): Consistently post fresh content to keep your audience engaged and attract new followers organically. Regular updates demonstrate your brand’s relevance and commitment to its audience.

Online Ads for Branding Your Jewellery Business

Utilise online advertisements to enhance brand recognition and visibility for your jewellery business across digital platforms.

Google Search Ad: Drive website traffic by targeting relevant keywords related to your jewellery business, attracting potential customers actively searching for products.

Google Display Ad: Increase brand visibility with image-based ads appearing on various websites, enhancing brand awareness.

YouTube Video Ad: Engage audiences with storytelling or behind-the-scenes glimpses, effectively branding your jewellery business through captivating videos.

Google Shopping Ad: Drive traffic and conversions with product-focused ads showcasing images, prices, and store information, aiding informed decision-making.

Facebook Awareness Ads: Generate interest among potential customers, reaching audiences intrigued by your jewellery offerings.

Facebook Traffic Ad: Direct traffic to your website, leveraging sales or promotions to maximise effectiveness.

Facebook Engagement Ads: Boost engagement on Facebook, enhancing visibility through likes, comments, and shares.

FB Lead Ad Targeting: For instance, “Gold scheme for Women in Pune Aged 26-57 Years”: Target specific demographics effectively, reaching potential customers interested in gold schemes within a particular location and age range.

Instagram Ad: Utilise Instagram’s visual appeal to showcase jewellery, fostering high engagement rates with quality images or videos of your products.

Influencer & Email Marketing for Your Jewellery Business

Leverage influencer partnerships and email marketing strategies to promote your jewellery business effectively and reach your target audience.

1. Influencer Marketing for Your Jewellery Business:

Influencer marketing holds substantial potential for jewellery businesses, driving brand awareness and sales. Collaborate with influencers aligned with your brand, explore influencer-designed collections, offer giveaways, or feature influencers in campaigns to leverage their audience reach.

2. Engaging Fashion Bloggers

Partnering with fashion bloggers amplifies store exposure. Offer exclusive access to new collections, and event invitations, or propose collaborations to expand your brand’s visibility and credibility within fashion communities.

3. Occasional Email Marketing

Personalised emails on special occasions foster customer connections. Offer festive discounts or exclusive products during events like Dhanteras, Diwali, Eid, and personal milestones like birthdays and anniversaries to enhance engagement.

4. Newsletter Campaigns

Informative newsletters keep customers updated on new collections, sales, and events. Ensure visually appealing content that adds value to subscribers, reinforcing brand loyalty and driving website traffic.

5. Loyalty Programs and Personalized Offers

Implementing a loyalty program incentivizes repeat purchases and customer retention. Offer redeemable points for purchases and extend personalised birthday wishes and exclusive offers to enhance customer satisfaction and loyalty.

6. Interactive Website Contests

Host interactive contests like “Spin the Wheel” on your website for visitor engagement. Offer enticing prizes such as discounts, free shipping, or complimentary products to incentivize participation and drive customer engagement.

How Pammsoft Can Help in Your Jewellery Business?

Pammsoft offers a comprehensive digital marketing solution for your jewellery business:

1. SEO Strategy: Identify keywords and optimise your website to boost visibility, attracting potential customers searching for jewellery online.

2. Brand Building & Lead Generation: Improve website ranking to enhance brand credibility and convert visitors into leads.

3. Blog Content: Generate engaging blog ideas and write posts to establish thought leadership in the jewellery industry.

4. Social Media Content: Create compelling content for social media platforms, increasing brand reach and engagement.

5. Graphic Design: Design visually appealing graphics for websites, social media, email, and ads to captivate your audience.

6. Paid Campaign Management: Plan, allocate budget, execute, and monitor paid advertising campaigns to optimise ROI.

7. Email Marketing: Design attractive mailers and manage campaigns to nurture leads and drive conversions.

8. Resource Monitoring: Monitor performance to ensure smooth business operations.

9. Work Analysis & Feedback: Provide regular analysis and feedback for continuous improvement.

10. Data-Driven Strategy: Utilise data and feedback to align marketing efforts with business goals.

11. Roadmap Planning: Assist in developing a strategic roadmap to achieve long-term objectives.

12. Performance Marketing: Make your jewellery look amazing with great photos and videos. Tell stories that show what your brand is all about and connect with people’s feelings. Use Google Ads, Facebook Ads, and Instagram Ads to reach the right people and see how well your ads are doing.

An Interesting Case Study of Digital Marketing of Jewellery Business: Kalyan Jewellers

Kalyan Jewellers, one of India’s largest jewellery chains, has effectively utilised digital marketing to broaden its reach and enhance its customer engagement. Their strategy encompasses various elements aimed at maximising online presence and fostering customer relationships.

They employ SEO and content marketing tactics to draw significant traffic to their website, focusing on creating compelling, optimised content to resonate with their audience. On social media platforms like Facebook and Twitter, Kalyan Jewellers maintains a robust presence with over 1 million followers. Through regular campaigns and contests, they actively engage their audience, offering them opportunities to win jewellery and fostering community interaction.

Influencer marketing has also been a key component of their strategy, collaborating with notable personalities like Amitabh Bachchan, and leveraging their influence to reach a wider audience.

Their omni-channel retail approach ensures seamless customer communication across various channels, including calls, SMS, WhatsApp, and email, employing innovative techniques like IVR and call tracking to enhance customer satisfaction. Moreover, Kalyan Jewellers employs a hyperlocal strategy, tailoring their efforts to cater to specific locations and preferences, with an extensive network of storefronts across India and Southeast Asia.

Conclusion

Digital marketing offers a wealth of opportunities for jewellery businesses to expand their reach, engage with their audience, and drive sales. By leveraging strategies such as SEO, social media marketing, influencer partnerships, and email campaigns, jewellery brands can effectively showcase their products, build brand awareness, and connect with customers on a deeper level in the digital landscape. Embracing digital marketing is essential for staying competitive in the ever-evolving jewellery industry and maximising growth potential in the online marketplace.

FAQs

Q1: How can I promote my jewellery business?

A1: Promoting your jewellery business involves leveraging various digital marketing strategies to increase visibility and attract customers. This includes optimising your website for search engines (SEO), showcasing your products on social media platforms, collaborating with influencers, participating in online marketplaces, hosting events or pop-up shops, and offering promotions or discounts to incentivize purchases.

Q2: How do you attract customers to jewellery?

A2: Attracting customers to your jewellery business requires a multi-faceted approach. Firstly, ensure your products are of high quality and visually appealing. Then, utilise targeted marketing tactics such as social media advertising, email marketing campaigns, and content creation (blogs, videos, etc.) to engage with your target audience and showcase your unique offerings. Providing exceptional customer service and creating a memorable shopping experience can also help attract and retain customers.

Q3: How do I market my jewellery line?

A3: Marketing your jewellery line involves crafting a compelling brand story and communicating it effectively to your target audience. Utilise a combination of digital and traditional marketing channels, including social media, influencer partnerships, email marketing, website optimization, and participation in industry events or trade shows. Tailor your messaging to resonate with your ideal customers, highlighting the unique features and craftsmanship of your jewellery line.

Q4: How can I promote my jewellery app online?

A4: To promote your jewellery app online, start by optimising its visibility on app stores through keyword optimization and appealing visuals. Then, utilise digital marketing channels such as social media advertising, email marketing, influencer collaborations, and content marketing to drive app downloads and engagement. Offering exclusive promotions or discounts to app users can also incentivize downloads and encourage customer loyalty. Additionally, leverage customer reviews and testimonials to build trust and credibility for your app.