Google advertising is an online advertising platform developed by Google, allowing businesses to display their ads on Google’s search engine results pages and partner websites. With a wide reach and targeting options, google display ads has become an essential tool for businesses to increase their online visibility and drive relevant traffic to their websites. 

In Part 1 of our Pammsoft guide, we discussed the basics of Google display ads, types of Google ads and how they can help businesses reach their target audience effectively. If you haven’t gone through it yet, make sure to check it out for better understanding!

Now, in Part 2, we will discuss a stepwise guide on how to set up our first Google campaign Ads campaign. Let’s begin!

Step One: Signing In Google Ads Account

Sign into Google Ads with your company’s login information and input the URL of the landing page you want users of your ad to be taken to when they click on your ad. 

Landing pages are inherently more targeted, which is why Google advises using them as the destination of your pay-per-click (PPC) Google advertising rather than your homepage or other pages on your website. They are customizable for different types of ads, which enables a more focused and relevant experience to be provided to the site visitor through the utilisation of a single call to action (CTA) for your pay-per-click campaign. Ultimately, relevancy is the primary ingredient of Google display ads, as well as, Quality Scores and the return on investment for Google search ads.

Step Two: Determine Your Goal

Determine your conversion goal according to the CTA that you’ve provided on the landing page you’re working on. Your advertisement’s potential for success can be evaluated by looking at how well it converts potential customers into paying customers.

Step Three: Choose Your Location

Choose the different places across the world where your advertisement will be shown. You may determine whether your potential reach is too limited to make a difference by glancing at the audience count in the top right corner, which will update as you add and delete location choices. This will tell you whether or not your potential reach is too narrow to matter.

However, even if the landing page you’re promoting is useful to people outside of simply those living in your target locations, you should rather not show it to a ton of people at once because that would chew up your Google campaign advertising budget.

Step Four:  Choose Your Keywords

At this time, you should be concentrating your emphasis on keywords. Enter the search terms that you would like to rank highly for. In the same way that it modified the size of the audience when you changed places, Google will also adjust the possible monthly reach of your content based on the phrases that you choose. It will also suggest relevant terms for you to use in your search if you require a little bit of further assistance. This is basically how Google ads generate responsive search ads.

Step Five: Try Experimenting!

Now, it’s time to put an ad in the paper! Your ad wording should follow the language that is used on your landing page in order to enhance click-through rates, save face with Google, and win valuable relevance points. In addition, this will help you earn more points. Try doing some research on the ins and outs of writing compelling text for Google search ads.

Step Six: Figure Out The Budget

Set your daily budget or bid, which is equivalent to determining how much you are willing to spend on ad clicks on a daily basis. Your cost-per-click will be based on a number of criteria, including how competitive the keywords you choose are, the size of the audience you are trying to reach, and the quality of the advertisement you create. 

When your daily budget is exhausted, Google will refrain from displaying your advertisement until the following day at the earliest. You have the option of using the suggested amounts that Google provides, or you can enter a different number that more closely aligns with your financial strategy.

If you are just beginning, our advice is to put aside enough money so that you can pay for at least three hundred to five hundred clicks. Because the average cost per click (CPC) will vary from business sector to business sector and from rival to rival, it is essential to have a sizable testing budget.

Expert Tips: After the first 300–500 clicks, you will have enough information to build a benchmark, determine an approximate return on investment, and measure conversions (such as phone calls, purchases, and lead form submissions). 

If the first clickthrough rate (CTR) is in line with your expectations, you can increase your expenditure in manageable pieces up to the point where the returns begin to decline. At that time, you should change your focus to other target markets or keyword variants before changing your focus back to the initial market. In the event that the findings of the initial test do not meet your expectations, you need to reevaluate your hypotheses, make a change to one of the variables, and conduct the experiment once more.

Step Seven: Google Ads Finishing Touches 

Once you have selected “Next,” you will be taken to a page where you will be able to view the specifics of your Google Ad and campaign. Entering your billing information is the very last step before submitting your ad for publication.

You won’t receive an invoice from Google until after the ad’s run has been completed since the company won’t know how much your ad really costs until all of the click-throughs have been accounted for. Advertisers have the option of having their payments processed immediately following the conclusion of a campaign or on a monthly basis as part of a regular schedule. Additionally, new users of Google Ads can qualify for a Google advertising credit worth up to one hundred fifty dollars (USD).

Final Thoughts

You now have your very own Google Ads campaign. To an extent, in any case. Your ad submission will be evaluated by Google, and you will be notified about its acceptance or rejection. Don’t worry if the first attempt fails; you will be provided with feedback that explains what went wrong, and you will be able to do it again.

If you need expert help with your Google ads campaign or any other digital marketing strategies, you can always reach us at Pammsoft!

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