In today’s ever-evolving digital landscape, businesses are constantly searching for new and innovative ways to connect with their customers. With the rise of social media and messaging apps, one platform that has become increasingly popular for businesses is WhatsApp.
And, as we had promised earlier, this is the part on the topic of WhatsApp marketing! If you haven’t seen part one, make sure to check it out – there we’ve discussed the advantages and practical use cases of Whatsapp marketing!
Now, let us move on with this blog post by Pammsoft, where we will explore the world of WhatsApp marketing and how businesses can use it to their advantage.
Steps to Use WhatsApp for Building Customer Relationships
Now that you have a good idea about WhatsApp marketing messages, here’s a step-by-step guide to using WhatsApp lead generation for building customer relationships.
Step 1: Set up a WhatsApp Business Account
The first step is to set up a WhatsApp Business Account. This will allow you to access all the features that WhatsApp has to offer for businesses. To set up your account, download the WhatsApp Business app from the app store and follow the prompts to verify your business account.
Step 2: Add Contacts to Your WhatsApp Business Account
Once you have set up your WhatsApp Business Account, it’s time to start adding contacts for your WhatsApp marketing strategy. You can add contacts manually by entering their phone numbers, or you can use the ‘Click-to-Chat’ feature to create a link that customers can use to start a conversation with you.
Step 3: Communicate with Customers
WhatsApp provides a range of features that you can use to communicate with customers. You can send text messages, images, videos, and voice notes. You can also use WhatsApp to make voice and video calls. Use these features to keep in touch with your customers, send them updates, and answer any questions they may have.
Step 4: Use WhatsApp to Build Loyalty
One of the benefits of using WhatsApp for customer relationships is that it can help you build loyalty. You can use WhatsApp to send special offers, discounts, and promotions to your customers. You can also use WhatsApp to provide a personalised experience by sending birthday messages and anniversary wishes.
Step 5: Provide Customer Support
Another way that businesses can use WhatsApp marketing strategy for building customer relationships is by providing customer support. Customers can use WhatsApp to contact you with any questions or issues they may have. You can then use WhatsApp to provide quick and efficient support, which can help to build trust and loyalty with your customers.
Step 6: Resolve Issues
Finally, WhatsApp can also be used to resolve issues. If a customer has a complaint or a problem with your product or service, they can contact you on WhatsApp to let you know. You can then use WhatsApp to address the issue and find a solution that works for your customer.
Examples of Successful WhatsApp Marketing Campaigns
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users globally. It has become a valuable tool for businesses to connect with their customers and build lasting relationships. Now, let us explore some successful WhatsApp marketing campaigns and how they helped build customer relationships.
1. Hellmann’s WhatsApp Recipe Campaign
Hellmann’s, the mayonnaise brand, launched a WhatsApp recipe campaign in Brazil. The campaign allowed customers to send a picture of the ingredients they had at home, and Hellmann would reply with a recipe using those ingredients. The campaign was successful because it provided a personalised experience for the customers, making them feel valued. The customer could also create a meal using the ingredients they had at home, resulting in less food waste. This has helped them greatly in conversion rate optimization.
2. Absolut Vodka Festival Campaign
Absolut Vodka launched a WhatsApp campaign to promote a music festival in Argentina. The campaign allowed customers to buy tickets to the festival through WhatsApp. The WhatsApp marketing messages campaign was successful because it provided a convenient and personalised experience for the customer. The customer did not need to leave WhatsApp to purchase the tickets, making the process seamless and easy
3. AirAsia WhatsApp Customer Service Campaign
AirAsia launched a WhatsApp customer service campaign, which allowed customers to get support through WhatsApp. The campaign was successful because it provided a convenient and personalised experience for the customer. The customer did not need to call a customer service number or send an email, making the process quick and easy.
Also, read- Understanding WhatsApp Marketing & its Advantages
Final Thoughts
WhatsApp marketing channel is an effective tool for businesses to build and nurture relationships with their customers. By following the tips mentioned in this article, businesses can create a more personalised experience for their customers, improve customer engagement, and ultimately help in conversion rate optimization.
However, it is essential to remember to always respect the privacy of customers and obtain their consent before sending them messages. With the right strategy and approach, WhatsApp marketing channels can be a valuable addition to any business’s marketing toolkit. If you too wish to promote your business with WhatsApp Marketing, our experts can help you achieve the same.
If you wish to pursue WhatsApp marketing strategies or any other digital marketing services for your business, reach us at connect@pammsoft.com