5 Paid Types of Advertising to Improve Your Business

Viewing a video on YouTube and getting interrupted by an advertisement that is unrelated to your preferences and search history? This is the same for Facebook, Instagram, and practically every other website. These advertising campaign types can overwhelm users and lead them to block the ads, making the ad efforts go in vain. However, targeted advertisements can be a great way to get good-quality leads and conversions. To help you out, here’s an overview of 5 different types of advertising to help you grow your business.

Different Types of Advertising Campaigns

  1. Search Ad as a Paid Strategy

Search ads are displayed on the top or bottom of the search engine results page (SERP) and are triggered by keywords related to the search query. They are text-only ads that don’t include any visuals or videos. Businesses can use this strategy to reach out to their target audience and promote their products or services. As it appears on the top of the SERP, it helps businesses stand out from the competition and draw the attention of their potential customers. Search types of PPC are a great way to promote your business and get more visibility on the SERP. It’s an effective way to target your desired audience and generate more leads. As it’s a paid advertising strategy, you can set a budget and choose the terms that you want to target. Using these types of PPC is a great way to reach out to your target audience and boost your online presence. It’s an affordable and effective way to increase your brand presence and reach more customers.

  1. Social Media Ads

Social media ads are an effective and powerful outbound marketing strategy that allows you to target a large and varied audience. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, you can create your own ad campaigns and start engaging with potential customers. It’s important to note that social media ads are labeled with the word “Sponsored” so your audience can recognize that it’s an ad and not a regular post. These types of advertising campaigns allow your audience to know that you’re trying to reach them and that you’ve put effort into your ad. So, how should you go about creating an effective social media ad campaign? Well, the first step is to do your research. You want to make sure you understand your target audience and the platform they use most. Once you know this, you can customize your social media ad design to make sure it reaches the right people. Next, you would want to create a friendly and engaging ad. You want potential customers to be interested in your product or service so you should use a conversational and friendly tone of voice in your social media ads design. Try to think of creative and unique ways to showcase your product or service.

  1. Google Shopping Ads 

Google Shopping Ads are types of PPC (Pay Per Click) advertising. They appear at the top of the search engine results page, right above the main search results. They are like carousels and give the look and feel of “window shopping”. So what’s a key benefit of responsive display ads? Unlike other search engine results, these types of advertising are more informative. You can see the price and the image of the product before you click on the advertiser’s website. This way, you get a sneak peek at the price card and can make informed decisions about your purchase. Furthermore, Google Shopping Ads are dynamic and constantly changing. As you search for different products, the ads will be updated with the latest prices and images. This also helps to compare prices quickly and find the best deals.

  1. Mobile-Only Advertising

When it comes to advertising, mobile-only ads are a must. They enable businesses to reach the right customers wherever they are and increase the ad’s visibility. Think about it: 71% of screen time for mobile users is spent browsing the internet. That’s a lot of potential customers who you could be targeting with mobile-only ads. So, how do you make the most of mobile-only ads? First, make sure these types of the advertising campaign are optimized for mobile. This means making sure your ads are easy to read, navigate and interact with on a mobile device. You’ll also want to consider the platforms you’re targeting. You can run Facebook Mobile Ads, Instagram Mobile Ads, Google Mobile Ads, and/or Snapchat Mobile Ads. Take a look at the demographics of each platform, and decide which one is the best fit for your business. Finally, use data to inform your decisions. Track the performance of your mobile-only ads, and use this to adjust your ad spend and strategies. A key metric to look at is Return On Ad Spend (ROAS). This will give you an indication of how effective your mobile-only ads are.

  1. In-Stream Ads on Youtube

YouTube has become one of the most popular sites on the internet, with 63% of all internet users watching videos on the platform regularly. Many of them have likely noticed the ads that appear in between or at the beginning of a video. These are known as instream ads. Wondering what’s a key benefit of responsive display ads? Instream ads are an effective way to attract users who are already engaged with the platform. They come in different forms, such as full-screen ads, smaller ads on the sidebar, or even non-skippable ads. The great thing about instream ads is that they are highly visible and can be used to capture the attention of potential customers. Moreover, they are quite affordable compared to other forms of advertising, making them a great option for businesses on a budget. Instream ads are also highly targeted, allowing you to focus your efforts on the most relevant audience. This means that your ads will be seen by more people who are likely to be interested in your product or service, making it more likely that they will convert into leads.

Final Thoughts

With the rise of so many digital platforms, you don’t need a lot of money to promote or market your business. What you need is the right understanding of which platform works best for you and what types of advertising and digital marketing strategy will get you the most return on investment (ROI). With the right understanding of different types of advertising, you’ll be able to wow your audience and stand out from the competition. Friendly reminder: pick the platform and strategy that works for you. 

If you need guidance on how to make any of the advertisement work for your business, you may contact our experts at connect@pammsoft.com

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